Another way to go shopping – the theme of a contest Of local shops to promote shopping by bike instead of car in Averio, Portugal.

Wandering the town of Averio I noticed numerous store fronts incorporating a bicycle in their window display. Conversing with a store owner, she told me of the initiative in Averio to promote commuting and recreational cycling. The shop owners were invited to participate in a contest using bicycles in the window displays.

Here is a sampling of creative designs:

Check out these websites to see the many ways Portugal is promoting cycling for everyone:

http://www.copenhagenize.com/2011/04/aveiro-portugal-promotes-cycling.html

https://ecf.com/news-and-events/news/portugals-silent-pedal-revolution

https://www.cyclingfestivaleurope.eu/images/Portugal—Ciclaveiro-contribution-to-the-Cycling-Promotion-Toolbox_v2.pdf